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On February 25th, JD Retail's technology team announced the official launch and full opening of its self-developed JingDianDian AIGC content generation platform. This platform aims to provide e-commerce merchants with a highly efficient and cost-effective content generation solution using AI technology. Currently, the platform covers over 20 core scenarios, with daily AI capability calls exceeding 10 million times. It assists over 350,000 JD merchants in generating high-quality product images, marketing copy, and soon-to-be-launched main video, significantly improving content production efficiency and reducing production costs.

The fusion of generative artificial intelligence (AI) and marketing science is radically transforming the advertising industry. Despite some hesitation, more and more brands are beginning to recognize the immense potential of AI in creativity and operations. Iconic brands like Coca-Cola have already taken the lead by incorporating AI into their advertising campaigns. Coca-Cola used AI to remake its iconic ad "The Holidays are Coming," showcasing the technological advancements achieved in a short period of time. PetSmart Charities utilized AI to create vivid profiles of adoptable animals.

Typeface is an AI marketing content generation platform founded in June 2022 by Abhay Parasnis, the former CTO of Adobe. It generates personalized marketing content with corporate style and characteristics for enterprise clients through model fine-tuning. Typeface has a strong team, and founder Abhay Parasnis has extensive experience in AI and technology, establishing partnerships with Fortune 500 companies.